Posted 6/13/2017




  • New agreement with GU Auto Trade will expand the sales and distribution of Shelby American vehicles in Europe 
  • Shelby vehicles to be offered, as well as parts and merchandise
  • GU Auto Trade has 14 dealers in 11 European countries


LAS VEGAS – June 13, 2017 – Shelby American Inc. and Carroll Shelby Licensing have signed agreements with GU Auto Trade to distribute vehicles, parts and licensed merchandise in Europe as part of its global expansion. Under the arrangement, current model Shelby cars and merchandise will be available through 14 dealers in 11 countries across the region.


“The demand for the Shelby brand continues to grow worldwide,” said Joe Conway, Co-CEO of Carroll Shelby International and CEO of Shelby American. “Our agreements with GU Auto Trade will significantly expand distribution in Europe, where Shelby American has a strong reputation for performance based on our tremendous racing heritage in that region. This is a major win for Shelby American, for GU Auto Trade and most of all, Shelby fans across Europe.”


GU Auto Trade will offer the Shelby line of vehicles through its dealers. The first Shelby GTE, which has 750 horsepower and a host of performance upgrades, will be delivered and shown at the Berlin dealer conference this month.  


“Our dealers specialize in American performance vehicles and they are keenly aware of the tremendous hunger for cars from Shelby,” said Lili Gu, president of GU Auto Trade. “Their limited-edition vehicles appeal equally to the enthusiast and the collector. This is a tremendous opportunity for Europeans, who value Shelby American’s sports car world championship and Le Mans victories, to own something truly unique and special.”


GU Auto Trade has dealers in Germany, the Netherlands, France, Belgium, Luxemburg, Switzerland, Austria, Poland, Finland, the United Kingdom and Russia. In addition to the vehicles, they will have the opportunity to offer Shelby Performance Parts and licensed merchandise.


“Official Shelby merchandise is very popular worldwide because it represents the pinnacle of American performance,” said Neil Cummings, Co-CEO of Carroll Shelby International and CEO of Carroll Shelby Licensing. “From detailed die cast models to handsome jackets and stylish shirts, official Shelby gear is showing up across the globe. This agreement will give even more fans access to the gear they want.”


Aaron Shelby, grandson of founder Carroll Shelby and board member of Carroll Shelby International, will meet with the dealer group in Germany on June 16.  He is a feature presenter during the EAIVT Conference in Berlin.


“Shelby American is following Ford Motor Company’s decision to offer its world-class Mustang sports car worldwide,” said Shelby. “We look forward to expanding our distribution through this agreement with GU Auto Trade throughout Europe. The future is bright at Shelby.”


For more information about Shelby American and the company’s vehicle line, visit


About Shelby American, Inc.

Founded by legend Carroll Shelby, Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 street car and Daytona Coupe component vehicles; it offers the Shelby GTE, 1000, Super Snake, Shelby Terlingua Racing Team and GTS post-title packages for the 2005-2017 Ford Mustang. Shelby American also offers the Shelby Raptor, Shelby F-150 Super Snake and Shelby F-150 trucks. For more information, visit


About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit



Media Contact

Scott Black of TimePiece PR & Marketing at (214) 520-3430 ext. 303 or


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